Elements of Design
Point:
The
point is the first and simplest element of visual design. The point can
be used to represent many things. It could represent a bull's eye-The
point serves as the focus of a visual, highlighting
or drawing attention to important information. A series of points can attract attention, especially as they move closer
together, like a doted arrow. it acn also be used to emphasize key ideas,
use points or dots effectively in your visual images.use it to direct
learners attention, like on a map showing where you are at. Also use it
to make shapes,
represent a more complicated
object or idea in order to keep the image clear and simple.
In the picture below it is showing where you are by using a point.
Line:
A
line is a form with width and length, but no depth. Artists
use lines to create edges, the outlines of objects. A line
is created by the movement of the artist's
pen. The line can be used for many different things like Horizontal
lines. Horizontal lines are calm and quiet, vertical
lines suggest more of a potential for movement, while
diagonal lines strongly suggest movement and give
more of a feeling of vitality to a
picture.
Shape:
A
shape is an enclosed object. Shapes can be created by line,
or by color and value changes which define their
edges. Shape
is considered to be a two-dimensional element, while
three-dimensional elements have volume or mass. Therefore, a
painting has shapes, while a sculpture has volume and
mass. There are also positive and negative shapes. The shapes that the artist has placed are
considered the positive shapes. The spaces around the shapes
are the negative spaces.
Color:
Color is not essential to a good design. Black and white and shades of gray can create 'color' that is just as effective as reds, blues, and greens. However, color is an added dimension that can evoke moods and make powerful statements when used wisely.
Texture:
Texture
is the surface quality of an object. We experience texture
when we touch objects and feel their roughness, smoothness
or patterns. Texture is the artist's way of mapping these
tactile impressions on to the two-dimensional picture.
Texture is created by varying the pattern of light and dark
areas on an object. Notice how the areas of light and dark
give the impression of depth to the image below.
Size:
Size is
simply the relationship between the area occupied by one shape to that of
the area occupied by another. To have a large sized shape requires
the existence of a smaller sized shape. Size differences create
interesting dynamics within a design.
equally sized shapes create confusion.
Space:
Space
is the area between and around objects. The space around objects is often
called negative space; negative space has shape. Space can also refer to
the feeling of depth. Real space is three-dimensional; in visual art when
we can create the feeling or illusion of depth we call it space.
Value:
Value is the relative degree of lightness and darkness in a design element.
Please make sure your text can be read against the background. Use white text on blank background.
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